What can Total Audience Data do for an advertiser?
Total Audience Data has many benefits:
Precisely target a desired audience – Target viewers that fit your segment criteria and provide key insights into the viewing habits of the consumers you want to reach.
Increase advertising efficiency – Total Audience Data can be used to determine the networks, dayparts, and programming that will generate the greatest exposure of your client’s message while maximizing campaign efficiency.
Leverage viewing habits to increase engagement – Altice Media Solutions can measure long-tail network engagement that is missed by traditional sample methods. Leveraging the long-tail networks allows you to continuously reach your target audience in a more efficient way.
What makes AMS’s set-top box data unique?
AMS is the largest service provider in the New York DMA with 2.8 million unique and diverse households, containing 7 million set-top boxes. Our data utilizes real-time information from these set-top boxes, not sample-based measurements that other service providers use.
Has the Total Audience Data system been audited by an independent third party?
AMS engaged KPMG LLP to complete Trust Services examinations of management’s assertion regarding the Security, Availability, Processing Integrity, and Confidentiality of AMS’s Audience Measurement system. As a result of the examinations, KPMG issued an Independent Practitioners’ AICPA/CICA SysTrust™ report in accordance with attestation standards established by the AICPA. A copy of the most current report is available upon request by emailing email@example.com.
How is data collected?
AMS collects passive tuning records at the set-top box level in a de-identified manner, meaning your customers’ personal information is never identified or collected.
At what level is measurement offered?
Reporting ability exists down to the second-by-second level.
Is an out-of-home measurement offered?
The data set includes residential and business accounts.
What are the benefits of Total Audience Data?
AMS's set-top box data offers unparalleled audience insights through:
• An extremely large data set that provides stable, accurate measurement of long-tail networks.
• Granularity that measures niche consumer groups and hyper-local ratings.
• Unique attributes such as DVR trick play, including fast forward, rewind, and playback.
What are the advantages of set-top box data compared with panel data?
Because it is collected passively at the device level, set-top box data avoids the pitfalls of non-compliance or fatigue, which can occur with a panel or sample. Set-top box data yields large sample sizes for defined audiences.
Does your data have demographics?
The data set is appended with Experian, Acxiom, and other data providers’ head of household data to provide a more robust picture of the household profile. Demographics such as income, education, presence of children, and other attributes are available which offer further analytical capabilities including category and purchasing power by neighborhood and audience segments.
What is your rating edit rule?
The AMS set-top box data rating is the household accumulation of five minutes of tuning, within a quarter hour, that is then credited to the program or time period.
What is your capping edit rule?
Tuning is capped at three hours of inactivity except if indicated otherwise. We record tuning after ten seconds.
How do you preserve consumer privacy?
The data is maintained on a secure and de-identified basis—with no personally identifiable information—and only aggregated data is reported.