Optimized Linear

With Optimized Linear, put your commercial in front of the audience you want to reach! We’ll deliver your ad to your target customers on the networks and programs they watch. Contact us to create a more enhanced plan.

Contact us to create a more enhanced media plan. 

New York Interconnect's Optimized Linear maximizes your advertising power by targeting your customers and advertising directly to them. Begin by building a profile of the customers you’re trying to reach using a variety of Standard Segmentation options (examples are listed below). Next, with our innovative Total Audience Data, we can determine with precision WHAT and WHEN those customers are watching, allowing us to deliver your ad right to those households at the most optimal times and on the networks and programs that benefit you most. This efficiency ultimately gives you a buy that works harder for you.

DEFINE YOUR AUDIENCE WITH STANDARD SEGMENTATION

We have a wide variety of ways to segment your audience. Some attributes include:

  • Age
  • Type of auto
  • Type of traveler (domestic of foreign)
  • Education
  • Ethnicity
  • Gender
  • Household income
  • Whether homeowner or renter
  • Presence of children by age

 

GET IMPROVED RESULTS

  • Create a media plan that is precise, dynamic, and efficient.
  • Utilize Total Audience Data, census-level data, and/or third-party data that eliminate the guesswork in advertising.
  • Deliver relevant messages directly to a specific audience, increasing brand engagement and impact.
  • Combine the effectiveness of direct mail, online, and traditional television in one targeted campaign.

Take control of how you advertise, by utilizing Optimized Linear to speak directly to your audience! Contact us today to get started.