Traffic

Uploading your commercial to us is easy! We offer two highly-regarded services that will transfer your video to us seamlessly—so your customers can see your message in all its glory.

Feel free to contact us today with any trafficking questions you may have.

Technical Requirements

Delivering your commercial to us is easy! 

For high and standard definition:

  • Tape format: ½ Beta Cam SP format (audio on both channels)
  • Commercials can be received via the following content providers – system code 3320:
    • Extreme Reach, Comcast Ad Delivery, Yangaroo, Hulu, Spot Genie
    • Please contact traffic for tech specs.
  • Copy instructions should include:
    • Client name, product name, estimate #, ISCI codes, spot descriptions, start and end dates, and primary contact information
  • All orders following an AdTag/AdCopy scenario whether the spots come pre-produced or if Visible World is deployed – 5 BUSINESS DAYS is required. 
Timeline

AIR DATE

DEADLINE

Monday

Thursday – 1pm

Tuesday

Friday – 1pm

Wednesday

Monday – 1pm

Thursday and Friday

Tuesday – 1pm

Saturday and Sunday

Wednesday – 1pm

Please note:

  • All Traffic departments will be on accelerated deadlines for holidays.
  • If you are using Visible World or AdTag & AdCopy, deadlines are 5 business days prior to air. Advance notice required.
Contacts

TRAFFIC

Roberta Butler-Schreib
VP, Traffic
Onika Soman
Traffic Supervisor

CREDIT COLLECTIONS

Nancy Finelli
Credit and Collections Supervisor
Joe Caprisecca
Credit/Collections Account Representative

SOFT ORDERS

Jaclyn Harding
Senior Traffic Administrator
Technical Requirements
Technical Requirements

Delivering your commercial to us is easy! 

For high and standard definition:

  • Tape format: ½ Beta Cam SP format (audio on both channels)
  • Commercials can be received via the following content providers – system code 3320:
    • Extreme Reach, Comcast Ad Delivery, Yangaroo, Hulu, Spot Genie
    • Please contact traffic for tech specs.
  • Copy instructions should include:
    • Client name, product name, estimate #, ISCI codes, spot descriptions, start and end dates, and primary contact information
  • All orders following an AdTag/AdCopy scenario whether the spots come pre-produced or if Visible World is deployed – 5 BUSINESS DAYS is required. 
Timeline
Timeline

AIR DATE

DEADLINE

Monday

Thursday – 1pm

Tuesday

Friday – 1pm

Wednesday

Monday – 1pm

Thursday and Friday

Tuesday – 1pm

Saturday and Sunday

Wednesday – 1pm

Please note:

  • All Traffic departments will be on accelerated deadlines for holidays.
  • If you are using Visible World or AdTag & AdCopy, deadlines are 5 business days prior to air. Advance notice required.
Contacts
Contacts

TRAFFIC

Roberta Butler-Schreib
VP, Traffic
Onika Soman
Traffic Supervisor

CREDIT COLLECTIONS

Nancy Finelli
Credit and Collections Supervisor
Joe Caprisecca
Credit/Collections Account Representative

SOFT ORDERS

Jaclyn Harding
Senior Traffic Administrator