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Traffic & Weather

“Know Before You Go!” Viewers turn to News 12 Traffic and Weather, on Channel 61, first before they head out the door to get the most up-to-date traffic, transit, and weather alerts. 

Traffic & Weather Download Map
About News 12 Traffic and Weather

News 12 Traffic and Weather, on Channel 61, is the tri-state area’s first local 24-hour traffic, transit, weather channel dedicated to providing updated reports for Long Island, New Jersey, Connecticut, New York City, and Hudson Valley. Viewers get around-the-clock information from dedicated traffic reporters and a knowledgeable team of meteorologists using state-of-the-art tools and technology. To give quick and immediate updates, the channel alternates between two minutes of local traffic content with two minutes of local weather reporting.

ADVERTISING OPPORTUNITIES

  • Sponsorship promotions during special segments: Holiday Forecasts, Beach Reports, Marine Forecasts, School-Day Forecasts, Baseball Forecasts, Fall Foliage Reports, Allergy Reports, and Ski Reports
  • Exclusive :30 second commercial between each two-minute traffic and weather report within each cycle
  • The Power Quarter-Hour – Select your own 15-minute block. All the :10 second billboards, on-screen logos, and :30 second commercial announcements will be yours EXCLUSIVELY!

When viewers only have a few minutes free, they turn here as their go-to source for fast local traffic and weather! 

Research

The numbers prove it! News 12 Traffic and Weather is a force to be reckoned with. These figures show just how strong of a presence we have in our customers’ homes.

NEWS 12 TRAFFIC AND WEATHER IS WATCHED BY VIEWERS OF ALL AGES!

In the last 24 hours, 23.1% of the total audience watched News 12 Traffic and Weather.

28% = men
19.6% = women

22.2% = 18-49 years old
22.5% = 25-54 years old
27.4% = 55+ year olds

In the last 7 days, 41.9% of the total audience watched News 12 Traffic and Weather.

46.3% = men
38.9% = women

41.5% = 18-49 years old
44.3% = 25-54 years old
45.8% = 55+ years old

All results above based on Nielsen phone survey of cable subscribers in October 2013. 

Traffic & Instructions

Cablevision Local Ad Sales provides two content-delivery services for seamlessly uploading your videos: Yangaroo and Extreme Reach. Both utilize the latest technology, and are quick, secure, and affordable for advertisers. Please click below to view video formats and requirements, as well as step-by-step instructions that clearly walk you through the process. Feel free to contact us with any questions!

 

Timeline

For Wednesday Deliver by Monday at 3PM
For Thursday Deliver by Tuesday at 3PM
For Friday Deliver by Wednesday at 3PM
For Saturday and Sunday  Deliver by Thursday at 10AM
For Monday Deliver by Thursday at 3PM
For Tuesday Deliver by Friday at 3PM
   
ADVANCED PRODUCTS: NEWS 12 INTERACTIVE

News 12 Interactive is News 12’s video-on-demand service, found on Channel 612, that allows viewers to immediately access specific local top stories, breaking news, additional video from stories seen on News 12, feature stories, archive material, local weather reports, school closings, and local traffic information including live cameras from around the tri-state area. The channel is powered from viewers’ remote controls, giving them the freedom to select whichever stories they are interested in. With millions of views per month, this on-demand service is the perfect way to promote your brand to an audience that’s already engaged when they’re on the channel.

ADVERTISING OPPORTUNITIES

  • Clickable banners
  • Pre-roll video
  • Long-form content (ability to run videos that are one-to-five minutes in length)
  • Request for Information 
DIGITAL PLATFORMS: ONLINE AND MOBILE

NEWS12.COM

News12.com is News 12’s award-winning website that provides complete coverage of local news, traffic, weather, sports, and more, with separate sites for each of the seven regions that the network services. Viewers count on News12.com for the latest breaking news updates or to check the traffic cameras that stream live video of major highways. The site is video-centric and features an interactive navigation design that encourages deeper viewing and increased consumer engagement. With an average of over 12 million page views per month, News12.com gives your advertising expanded visibility in the digital sphere.  
 

ADVERTISING OPPORTUNITIES:

News12.com gives your brand ample presence on the homepage and subsequent pages through banners, rich-media ads, and videos that keep your business top-of-mind.
 

BANNERS

  • Sliding billboard/pencil ad: 970x25 banner that expands to 970x300
  • Leaderboard: 728x90
  • Cube: 300x250
  • In-banner video: 300x250
     

PRE-ROLL VIDEOS

  • A :15 second commercial that plays when “Top Stories” is clicked
  • Can be synchronized with a companion banner that’s strategically placed in another location on the page
     

NEWS 12 TO GO: THE NEWS 12 APP FOR iPHONE AND iPAD

Fast, informative, and interactive! Directly connect with your customers when they’re on the go. The News 12 App offers Emmy Award-winning, hyper-local news, weather, traffic, and more covering Long Island. By advertising here, you’ll reach loyal customers who access their news here every day.

Your ads can be geo-targeted by region, meaning you’ll receive localized impressions by reaching only the areas you desire.
 

EXCITING FEATURES AND QUALITY CONTENT

  • Dynamic video playback that offers valuable streaming and pre-roll capabilities
  • The latest local and international news, weather, traffic, sports, entertainment, and more
  • Ability to stream News 12 or Traffic and Weather LIVE!
  • Live traffic cameras show status of major highways
     

ADVERTISING OPPORTUNITIES:

News 12 offers a full range of cost-efficient and powerful advertising solutions that provide 100% share of voice and can be geo-targeted by region.
 

:15 SECOND PRE-ROLL

Quality streaming video of your ad offers customers an engaging and interactive experience.
 

CLICKABLE BANNERS

Clickable banners link to an advertiser’s website.

  • iPhone app: 300x250, 320x50
  • iPad app: 300x250, 728x90
     

FULL-PAGE AD

Full-page banners appear between photos and articles, and can be clicked through to an advertiser’s website.

  • iPhone app: 320x480
  • iPad app: 1024-768
Region Profile
About News 12 Traffic and Weather

News 12 Traffic and Weather, on Channel 61, is the tri-state area’s first local 24-hour traffic, transit, weather channel dedicated to providing updated reports for Long Island, New Jersey, Connecticut, New York City, and Hudson Valley. Viewers get around-the-clock information from dedicated traffic reporters and a knowledgeable team of meteorologists using state-of-the-art tools and technology. To give quick and immediate updates, the channel alternates between two minutes of local traffic content with two minutes of local weather reporting.

ADVERTISING OPPORTUNITIES

  • Sponsorship promotions during special segments: Holiday Forecasts, Beach Reports, Marine Forecasts, School-Day Forecasts, Baseball Forecasts, Fall Foliage Reports, Allergy Reports, and Ski Reports
  • Exclusive :30 second commercial between each two-minute traffic and weather report within each cycle
  • The Power Quarter-Hour – Select your own 15-minute block. All the :10 second billboards, on-screen logos, and :30 second commercial announcements will be yours EXCLUSIVELY!

When viewers only have a few minutes free, they turn here as their go-to source for fast local traffic and weather! 

Facts & Figures
Research

The numbers prove it! News 12 Traffic and Weather is a force to be reckoned with. These figures show just how strong of a presence we have in our customers’ homes.

NEWS 12 TRAFFIC AND WEATHER IS WATCHED BY VIEWERS OF ALL AGES!

In the last 24 hours, 23.1% of the total audience watched News 12 Traffic and Weather.

28% = men
19.6% = women

22.2% = 18-49 years old
22.5% = 25-54 years old
27.4% = 55+ year olds

In the last 7 days, 41.9% of the total audience watched News 12 Traffic and Weather.

46.3% = men
38.9% = women

41.5% = 18-49 years old
44.3% = 25-54 years old
45.8% = 55+ years old

All results above based on Nielsen phone survey of cable subscribers in October 2013. 

Traffic
Traffic & Instructions

Cablevision Local Ad Sales provides two content-delivery services for seamlessly uploading your videos: Yangaroo and Extreme Reach. Both utilize the latest technology, and are quick, secure, and affordable for advertisers. Please click below to view video formats and requirements, as well as step-by-step instructions that clearly walk you through the process. Feel free to contact us with any questions!

 

Timeline

For Wednesday Deliver by Monday at 3PM
For Thursday Deliver by Tuesday at 3PM
For Friday Deliver by Wednesday at 3PM
For Saturday and Sunday  Deliver by Thursday at 10AM
For Monday Deliver by Thursday at 3PM
For Tuesday Deliver by Friday at 3PM
   
Advanced Products
ADVANCED PRODUCTS: NEWS 12 INTERACTIVE

News 12 Interactive is News 12’s video-on-demand service, found on Channel 612, that allows viewers to immediately access specific local top stories, breaking news, additional video from stories seen on News 12, feature stories, archive material, local weather reports, school closings, and local traffic information including live cameras from around the tri-state area. The channel is powered from viewers’ remote controls, giving them the freedom to select whichever stories they are interested in. With millions of views per month, this on-demand service is the perfect way to promote your brand to an audience that’s already engaged when they’re on the channel.

ADVERTISING OPPORTUNITIES

  • Clickable banners
  • Pre-roll video
  • Long-form content (ability to run videos that are one-to-five minutes in length)
  • Request for Information 
Digital Platforms
DIGITAL PLATFORMS: ONLINE AND MOBILE

NEWS12.COM

News12.com is News 12’s award-winning website that provides complete coverage of local news, traffic, weather, sports, and more, with separate sites for each of the seven regions that the network services. Viewers count on News12.com for the latest breaking news updates or to check the traffic cameras that stream live video of major highways. The site is video-centric and features an interactive navigation design that encourages deeper viewing and increased consumer engagement. With an average of over 12 million page views per month, News12.com gives your advertising expanded visibility in the digital sphere.  
 

ADVERTISING OPPORTUNITIES:

News12.com gives your brand ample presence on the homepage and subsequent pages through banners, rich-media ads, and videos that keep your business top-of-mind.
 

BANNERS

  • Sliding billboard/pencil ad: 970x25 banner that expands to 970x300
  • Leaderboard: 728x90
  • Cube: 300x250
  • In-banner video: 300x250
     

PRE-ROLL VIDEOS

  • A :15 second commercial that plays when “Top Stories” is clicked
  • Can be synchronized with a companion banner that’s strategically placed in another location on the page
     

NEWS 12 TO GO: THE NEWS 12 APP FOR iPHONE AND iPAD

Fast, informative, and interactive! Directly connect with your customers when they’re on the go. The News 12 App offers Emmy Award-winning, hyper-local news, weather, traffic, and more covering Long Island. By advertising here, you’ll reach loyal customers who access their news here every day.

Your ads can be geo-targeted by region, meaning you’ll receive localized impressions by reaching only the areas you desire.
 

EXCITING FEATURES AND QUALITY CONTENT

  • Dynamic video playback that offers valuable streaming and pre-roll capabilities
  • The latest local and international news, weather, traffic, sports, entertainment, and more
  • Ability to stream News 12 or Traffic and Weather LIVE!
  • Live traffic cameras show status of major highways
     

ADVERTISING OPPORTUNITIES:

News 12 offers a full range of cost-efficient and powerful advertising solutions that provide 100% share of voice and can be geo-targeted by region.
 

:15 SECOND PRE-ROLL

Quality streaming video of your ad offers customers an engaging and interactive experience.
 

CLICKABLE BANNERS

Clickable banners link to an advertiser’s website.

  • iPhone app: 300x250, 320x50
  • iPad app: 300x250, 728x90
     

FULL-PAGE AD

Full-page banners appear between photos and articles, and can be clicked through to an advertiser’s website.

  • iPhone app: 320x480
  • iPad app: 1024-768